The Scripps National Spelling Bee was weeks away, and Jimmy Dean needed an idea to promote the partnership. In a little over a week, we re-released our existing ads near the event with misspellings and invited everyone to participate in our Misspelling Bee. Those who corrected our spelling won free breakfast and a donation in their name to help child literacy.

In less than a week, we earned over 7.9 million earned impressions on a budget of around $100k.

We also made it into Ad Age’s Weekly Top 5; priceless.